Online and social media sites are starting events and programs to get people interested in cricket. This is very clear during the Cricket World Cup and the Indian Premier League (IPL).
Fans of cricket can't be in arenas, so social media is becoming more important because it lets them watch live events. They are adding new tools and events to their sites to get people to stay on them for longer. Some of these are live viewing on Instagram and Facebook and Facebook parties, where a lot of people can watch movies and talk to each other in real-time.
Digital platforms also use FOMO (fear of losing out) to keep people interested by sharing new information, views, and funny memes all the time, especially among younger users.
When it comes to services on social walls, Facebook is focused on using video forms like Facebook Watch, IGTV, and Instagram's Reels to talk to fans during the IPL.
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While the tournament is still going on, IPL teams use Facebook Watch, Reels, and IGTV to tell player stories. This gets fans to connect on Facebook and Instagram.
The content now includes new information, favorite jokes, and show material like Akash Chopra's "Aakashwani" series on Facebook Watch and IGTV. Instagram users are already interested in posts with cricket stars in them.
During the 2020 Indian Premier League, Facebook users talked about it about 10 million times, with 74% of those users being between the ages of 18 and 34. A lot of people paid attention to the Chennai Super Kings, the Mumbai Indians, and the Royal Challengers Bangalore. The names most often named were Chris Gayle, Virat Kohli, MS Dhoni, Rohit Sharma, and Hardik Pandya.
Twitter is known for moving quickly with trends. This year, there have been 23% more conversations about the cricket season than last year. Five percent of fans read match reports, player updates, and news stories on Twitter. Twenty-five percent of those fans plan to use tweets during the game, and twenty-one percent plan to use tweets after the game. 31% of people want to watch movies and 25% want to follow their favorite teams.
Twitter wants to make people even more interested. Twitter also announced that users can use the "Cricket Topics" tool to stay up to date on the latest conversations. Custom emojis were made for each team. A cricket player named Zaheer Khan and the Mumbai Indians recently talked on Twitter's newest audio feature, Spaces.
On top of all this, fans can talk to their favorite stars directly and one-on-one by following live Q&A meetings and several #OnlyOnTwitter events. Twitter will also create a page just for cricket events this season so that users can always know what's going on in and out of the field.
Reports say that Google is working on a trial IPL project that it plans to release soon. However, the company did not answer questions.
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More and more, social media is becoming the best way to talk to Cricket World Cup fans. You can now use exactly targeted META ads to reach people who are interested in cricket. These ad campaigns can do many things, such as getting people to notice your content or holding events and freebies that get your brand seen by more people.
Engaging with fans on social media sites like Facebook, Twitter, Instagram, and YouTube during the event can help spread the word about your brand and get more people to visit your website or app.
The #MyCricketDNA effort by Adidas got 100 million people to share their love of cricket, and the #CricketEats project by Uber Eats, which offered deals on food delivery during the World Cup and got over 1 million orders, are two examples.
Social media efforts can be a great way to make money off of the popularity of cricket events. With smart use of relevant terms and social media ads, you can make your brand the first choice for cricket fans in your area who want to take advantage of the excitement of events.
<a href="https://www.freepik.com/free-photo/closeup-shot-cricket-ball-sport-field...">Image by ibrandify</a> on Freepik
Chris Sloan is a former baseball league commissioner and travel baseball coach who has made significant contributions to the sport. In 2018, he founded selectbaseballteams.com, a website that helps parents find youth and travel baseball teams in their local areas. Since its launch, the website has experienced impressive growth, offering a wealth of resources including teams, news, tournaments, and organizations. Chris's unwavering passion for baseball and his innovative approach to connecting parents with quality baseball programs have earned him a respected reputation in the baseball community, solidifying his legacy as a leading figure in the world of youth and travel baseball.
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